Before creating the magazine advert for our digipak we had to have a clear idea of what we wanted it to look like. Planning the advert was more complex than the digipak, as digipaks tend to be relatively plain so text positioning and style was not a hard obstacle to overcome. The advert however, needs much more text and thought of where this text will be placed on the advert, this is because the advert needs particular information to entice the target audience to buy the album.
Due to the group deciding to use the same photo for both digipak and advert, the image we use may not fit an A4 magazine page, therefore we may have a darker area towards the bottom of the page so that text can be placed over it, and so the area is not just plain white as this may looking boring or unfinished.
We have also researched common conventions of digipak adverts, these include having pull quotes from well known companies giving their opinion on the album, and using the same font for the main text which in our case is the title 'Noel Gallagher's High Flying Birds'. We will also add the record company 'Sour Mash' to the advert, as this gives it a more professional image as well as it lets the audience know who the album belongs to other than the artist.
We must also remember to not over-crowed the advert, as we do not want to give away too much information on the album, and we do not want to over-whelm the target audience with too much text. Therefore having a few of the tracks on the album evident and positive feedback evident it should be enough to interest the target audience, and to hopefully make them want to buy the album.
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