Evaluation Question Three

What have you learned from your audience feedback?

Gaining feedback from the target audience was a vital aspect of creating our music video, this was because it enabled us to see what people thought of the video. Once we had a range of feedback from the other year 13 groups, our teacher and friends from our rough cuts we knew what had to be changed in order for the video to be more entertaining, professional and more appealing to our target audience, which are key components in creating an effective music video.

Year 13 Media Students Viewing

From the feedback gained during a viewing session with the other year 13 media students we gained valuable knowledge of how other editors feel about the video. As each person in the room would have at some stage edited their own video, thus having their own opinions on what makes an effective video for a specific song. This also gave us ways to improve our video through actual ways to improve, for example cutting some shots as they were too long or adding a different type of transition. This helped us in the production of our video as having feedback from people who know how to use the software meant if we needed help they could show us how to make such amendments. This differs to the opinions we gained from friends as they watched the music video differently, as they would not know what types of transitions to add or type of angle to shoot from. This helped as their feedback was more steered towards how entertaining the video was, which gave us points to improve on to make the video more enjoyable for other audiences.

Here are some images of the feedback gained from the year 13 media students.

To further the range of feedback gained for our music video I also asked two of my friends to write down what they thought. Once they had watched the video I asked them to read our their opinions so that I could record it, the opinions are shown below as mp3 bars. 

 Here is a short mp3 of one my friends Ollie Hookway giving his opinion on the music video. Gaining this type of feedback is useful as it shows us what a potential fan of the band would think of the music video if it was on the MTV music channels. Having this feedback also gave us a valuable insight into what aspects of the video are liked and disliked, thus improving our own knowledge of what makes an exciting music video.

This short mp3 is another one of my friend James Naziri's opinions on the video. Again this is the opinion of a fan of Noel Gallagher, therefore it is vital that in future we could use this feedback to create a product which is more effective at entertaining the audience.

I furthered the range of feedback by creating a small questionnaire for a small group of friends and family so that the group and I could get a broader range of opinion. I kept the questions simple, with the person asked having to rate their opinion on a scale from 1 to 5. This was a simple yet effective method to find out a general opinion on our work, as the average scores produced shows a trend of how good people think our work is, with higher average scores being positive and vice versa. (full screen for clearer view of text and graphs) 

Graphs