Whilst researching the conventions and typical styles used for adverts in music magazines Jay came across this advert for Noel Gallagher's High Flying Birds. This will give the group a helpful advantage when creating our own music magazine advert, as we can follow and contrast ideas from this advert with the one we shall create.
The two main parts of this advert is the image of Noel, and the text saying the bands name. This is because the image of Noel is the same one used for one of the bands digipaks, this is the same with the font used for the bands name too. Having these components of the advert being the same to the digipak aids the band in promotion and advertising, as the audience can recognize the imagery used from the digipak of the band. Noel Gallagher's High Flying Birds iconography of the image and especially the band font will therefore be considered when creating our advert, as we too will use the same font used on the digipak and the same photo used to try and make it look professional.
The advert obviously promotes the bands album, however it is also an effective method for advertising any tour dates, upcoming singles and ways to contact or read up on the bands activity. The advert has clearly stated 'UK Arena Tour 2012' in white font, which is also slightly larger than the surrounding text, this may have been done to attract viewers to notice there will be a tour; which will generate large amounts of income for the band. The text showing the website for the band (link) has been added to show fans where they can go online to see the latest news on the band and any other promotional media such as videos of the band rehearsing or giving interviews. This method of advertising adds to the exclusivity of the band as when fans visit their website and watch videos of them it can create loyalties from fans to the band as the fans are finding out more about their favourite musicians.
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