Initial Design

Above is an initial design for our digipak advert, we wanted to capture Glenn's face so that he would connect to the audience thus promoting the band. 

I started by choosing this photo, and selecting the wall background with the quick selection tool. I then de-saturated this area so that the background would be black and white, and Glenn in full colour, this therefore makes him stand out from the background. As a group we opted to use the purple coloured text with white, this was so it was bold and easy to read whilst in-front of the darker background. I chose the fonts 'Plane Crash', 'Arial' and 'Mistral' as they are all easily read, and also help connote a brand for Noel Gallagher's High Flying Birds.

We then continued by adding a smart-phone scanning image, Glenn's twitter and where the album can be bought from by the target audience. These elements are seen on many modern music adverts, as social networks such as twitter are used by many musicians so that they can contact their fans easily. We chose to add these elements so that the advert looks more professional and realistic, which will hopefully aid in connecting the band to the alternative rock fan base.

MISTAKE!

Once looking back on the advertisement we noticed how we used 'Glenn Rice' instead of the band's name, this was a major mistake and had to be changed to avoid any copyright infringement. We therefore chose to not use this image, as we did not want to show a clear image of Glenn as he is not part of Noel Gallagher's High Flying Birds. This essentially means we need to use a different photo which promotes the band but does not show the audience a crystal clear image of Glenn.