Having similarities between our main task of the music video and the ancillary tasks of the digipak and magazine advertisement is a vital component we had to make sure was completed. This is because in order to create a brand identity or certain iconography for Noel Gallagher's High Flying Birds the target audience need to be able to recognize products from the band in order to buy them. As a group we feel the ancillary tasks match with the music video in a variation of ways, as we make many intertextual links between the 3 tasks through using the same location shots and the guitar Glenn used in the video within the digipak and magazine advertisement, as well as having Glenn present in all 3 media platforms created. We also made sure the same styled fonts and colours were used through-out the ancillary tasks, so that when together they can easily be resembled to each other.
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| Advert, Digipak and Video Shot |
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| UK Tribes Information and Glenn |
During the researching stages of our coursework the group and I all agreed to base our video on a music genre we all enjoyed listening to, this came to be Alternative Rock. This meant bands such as Oasis, Coldplay, Beady Eye and Noel Gallagher's High Flying Birds were in our interest. The Alt Rock genre has a wide target audience range, with people similar to our age of 18 and 19 up to late 20's and 30's. We then visited websites such as UK Tribes to find out what hobbies and interests our target audience has, so that when creating our video, digipak and advert we could try and relate to them so they will enjoy using the media platforms we create. Whilst researching Noel Gallagher's High Flying Birds we also noticed how a colour gradient of turquoise and orange were used on many of the singles, we opted to follow this convention on the digipak and the advert so that our work can relate to the bands, as well as help the target audience notice that they match, which will enhance the band's promotion. During the research and planning stages we noticed how most digipaks and advertisements have scenes or a shot from the music video they are promoting, this helps the audience recognize who the digipak or advert is for as they will compare it to the music video, we therefore followed this convention so that our video can be linked with the advert and digipak easily by the audience.
Script Below
We wanted to create a narrative across the three media platforms so that our target audience will be able recognize they promote the band. The main narrative we used was our character being in the same location, as Glenn is filmed in London and the printed media show Glenn by Tower Bridge, which is a famous landmark of London. Using this type of narrative will also hopefully connect with the target audience, as they are mainly British and using London will therefore be a familiar place to them. This will therefore add exclusivity as our target audience may have been to the locations we used.
There is a clear link between our digipak and advertisement through the image used, this is simply because it is the same one used. We chose to use the same photograph for the both because it is an effective, and easy way to portray to the audience that they are attatched to the same musician or band. We did considor adding a smaller image of the digipak within the advertisement, however we felt this was not needed as the gradient and photo used in both easily connotes that they are from Noel Gallagher's High Flying Birds. The image used for both is also linked to the video, as the location used is by Tower Bridge, and for parts of our video Glenn is singing here so hopefully the audience will also be able to relate this location to the ancillary tasks and therefore the band. The font chosen for the digipak was also used for the advertisement, this was called bitume and downloaded from dafont.com. We felt we had to use this font for the band name on both, as using this font would therefore illustrate a branding for the band, thus improving the iconography of the band as this font and writing would therefore immediately relate to Noel Gallagher's High Flying Birds. We were thinking of adding a gradient effect to the video itself to present a common component within our digipak, advertisement and music video. After group discussion however, we opted not to do so as this may have looked too bold for a music video, and we wanted to keep the natural lighting of London as this is what our target audience would be familiar with. The gradient of turquoise and orange was used for our print media though, this was added to make the original photo less bland and to make an immediate similarity between the two ancillary tasks. I believe the main factor in linking our video, digipak and advertisement is the fact we featured the same location of the walkway by Tower Bridge in all three, as well as having Glenn present in them which is a fundamental part to linking them all together.
Above shows the link between the digipak (plain white) and advertisement (white and turquoise) text. Although the advertisement text is half white with an orange background and turquoise without any background, they are both the same font which is bitume, this we feel makes the ancillary tasks match even though they differ slightly. Most digipak and advertisement texts are exactly the same, we wanted to challenge this convention so that the advertisement is more memorable to the audience, as well more attractive as there is more colour present. We did however, want to keep some of the same style between them so using the same font and having one part in white on the advertisement meant some similarity can be made.
If the group and I had another chance to create a music video, digipak and advertisement there would be many adjustments in what and how we complete the three media platforms. There are as follows:
Music Video - The first thing we would do would be much more planning and scheduling for our filming, as during the filming process we lost our first character, and sometimes not all of the group could attend filming. Although this did not harm our ability to film to full extent, it would be much easier to film if everyone could attend, as there would be more ideas and options for filming the video. If we planned more efficiently we could have had more time in London, and therefore a wider range of shots which could have helped form some sort of narrative, I feel this was not covered enough as we had limited time to travel to London due to Glenn's work commitments. Personally, I would also choose a different song, mainly because it was rather difficult to think of a storyline as the song itself is rather repeatitive. I would go on from this to also choose to create a performance based video, as these can be much more exciting as they involve fast editing and more close ups of instruments and the band singing.
Digipak - Overall, I am relatively pleased with the final outcome of the digipak. I would however, change the photo used slightly as I feel a shot showing Glenn's face would be more effective as would create eye contact with the audience, and therefore add more exclusivity to the digipak. The cover photo used is rather bland without the gradient and large font, therefore a closer shot of Glenn facing the camera in my opinion would look more effective for a digipak.
Advertisement - If I could change the advertisement I would use a different image, which still linked to the music video and digipak. This would enlarge the brand's image and could still be matched with the digipak and music video if a small image of the digipak was present, and maybe a shot of the character used so it links with the video. I feel the text used on the advert was appropriate as the majority of it was used on Noel Gallagher's poster, it therefore connoted a professional response to the album from well known establishments. The font used was also effective as the title related to the font on the digipak, thus linking the digipak and advert together and therefore to Noel, they were all easy to read too which helps as the reader does not need to focus to read it, which may bore some people if so and this will lose any potential audience for the band.
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