Above are a few digipak adverts for well known artists such as Wretch 32, Kings of Leon and Kasabian. The adverts all have similarities and differences in the colour themes, style, fonts and images used. They all however, are effective at promoting the artist or band in a number of ways.
A common convention is to have the digipak style or image incorporated in the advert, this is evident in all of the above as they either use the same photo on the digipak for the advert, or have the digipak itself evident on the advert; this is evident on Wretch 32's advert as the album is featured on the bottom left. Having the album artwork incorporated with the advert allows the record company to promote the album easily, as the audience will see what the album looks like so will be able to recognize it when shopping in music stores such as HMV or iTunes. Due to popularity of adverts having the same image or similar artwork on the digipak our advert must also include either a small image of the front panel of the digipak, or use the same image. This will hopefully make the advert have a more professional look and will allow the audience to easily recognize the advert and digipak as they should look similar.
The adverts from Wretch 32 and Kings of Leon both have promotional text such as 'Out Now' or 'Available At...', these are often a larger size than the majority of the text. This therefore makes the text stand out and will essentially cause the audience to go and buy the album from a shop such as HMV or iTunes, as the information saying where to buy it will let them know easily where they need to go to get the music. I think our advert will incorporate some sort of promotional text such as Out Now as it can help promote the band's music, and will entice the fans to go and buy the album as it is available to them.
Having text which shows quotes from well known companies such as NME, Q and quality newspapers like The Daily Mail and Telegraph can also promote the band to the public and current fans. The Noel Gallagher advert is an example of this as it has a quote from the Telegraph saying 'the best collection of Noel Gallagher tunes since...', this shines a positive light on the album as a well known and trusted newspaper is saying how good the music is in the album. This will also persuade people to buy the bands music, as having feedback from the likes of NME, Q or The Telegraph will offer a stable judgement of the music for possible buyers. These quotes may be part of our advert, as having an opinion of the music will show the audience how someone already likes the content, so this may persuade people to also buy the album.
Having text which shows quotes from well known companies such as NME, Q and quality newspapers like The Daily Mail and Telegraph can also promote the band to the public and current fans. The Noel Gallagher advert is an example of this as it has a quote from the Telegraph saying 'the best collection of Noel Gallagher tunes since...', this shines a positive light on the album as a well known and trusted newspaper is saying how good the music is in the album. This will also persuade people to buy the bands music, as having feedback from the likes of NME, Q or The Telegraph will offer a stable judgement of the music for possible buyers. These quotes may be part of our advert, as having an opinion of the music will show the audience how someone already likes the content, so this may persuade people to also buy the album.
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