Many artists tend to use similar if not the same image on their digipak as well as their album advertisement, this is so a clear link is created between the two promotional platforms. Having the same image on both print media forms in our case is certainly a possibility, if not a necessity as we want the target audience or alternative rock genre to be able to tell that the advert promotes the digipak and vice versa, this will essentially help promotion of our music video too.
The examples below portray how other musicians use the same image in both their album artwork and magazine advertisement of the album itself. I tried to find if this trend or convention is only for the alternative rock genre (Kasabian and Kings of Leon), however it seems to be a more general one as mainstream artists such as Jessie J use this method too.
After viewing these digipaks and advertisements, I believe the group and I will follow this convention and use the same photo both ancillary tasks. This is so the maximum amount of promotion can be created for Noel Gallagher's High Flying Birds which will follow with more sales and higher profits for both band and record company (Sour Mash).
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