Wednesday, 29 February 2012

Idea One (Back)

Here is the first design for the back panel of the digipak. I opted to use this image as it is a shot from the video, thus enhancing our house style from video to the digipak. I began by using the font 'mistral' for the song titles, and added a small stroke to the text so it stands out from the background. Using this font would therefore connote the same style of the front panel which helps the target audience notice the digipak is for Noel Gallagher's High Flying Birds. After researching many digipaks from home and the internet I thought adding a barcode would be a necessity to make it look more professional, as every hard copy of a music album has one. I then proceeded to add the record company 'Sour Mash' to the bottom right of the panel, as this shows the record label to which the music belongs. I chose a font called 'Boingo' for the text of the record company, as it similar to the real font used by Sour Mash, yet it is still slightly different which adds to our own style for the digipak. I then changed the stroke colour to white for this font, so that it is easily read as the style may be difficult for some to read if it was plain black. 
Changing The Vibrance 
Once the text and barcode was in place, I wanted to change the vibrance of the photo. This was done by selecting 'image', then 'saturation/vibrance', I then moved the vibrance up to +23. This makes the colour deeper and crisper, which I believe makes the overall image look more professional. The deeper colours also make it easier to notice and read the text for the song titles etc. 

Here is what I thought was the finished design for a possible back panel for the digipak. Overall at this stage I was pleased with the general style and look of the panel. However Jay then noticed that many of the albums he has shows some form of legal content, which includes who owns the copyright of the song and album artwork. As a group we then decided that adding a small paragraph of legal content would complete the professional style of the digipak.

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