Recent Videos With These Conventions

The conventions of music videos are still seen today in modern music videos. Here are some examples of modern videos which follow the conventions set by Andrew Goodwin.

Example

The image above is from the music video of Example - Stay Awake. This video was produced in 2011 so is very recent, the idea of using close ups is therefore still a popular part of music videos today. The ability to use close ups allows the artist to make eye contact with the audience which may enhance audience interaction, thus causing more people to want to watch the video.

Rizzle Kicks

Music videos either correspond or contradict the lyrics of the song, this is shown in the video to Rizzle Kicks - Down With The Trumpets. The chorus is the title of the song and at this part of the video one the artists is seen with a trumpet, this therefore corresponds to the lyrics. The way in which this video corresponds to the lyrics is through narrative and live performance shots.

Swedish House Mafia

This shot is from Swedish House Mafia - Save The World. It portrays a sense of voyeurism as the restaurant the man was working at was shoplifted. As the song shows a pack of dogs save the people or catch the criminals involved. The man is therefore watching the dog run after the criminals who attacked the restaurant. This notion of looking adds to a sense of the audience watching the artist perform, which adds exclusivity to the video. However in this particular video the artists are not visible, but the dogs which are acting as the artists are.

Eminem & D12

This shot is from the music video Without Me - Eminem. It portrays Eminem dressed up as Osama Bin Laden and surrendering to the other members of Eminem's band D-12. This shows an Intertextual Reference which is a typical convention, although this one is slightly controversial. The reason for him dressing up as the terrorist is a patriotic move towards his fellow Americans, as the video was made in 2002; mid flow of the war caused by the 9/11 terror attacks. The reason for this could be to increase the views the video has, as usually a controversial or memorable video is popular as people want to see it.