A famous author named Andrew Goodwin writes in a book of his called
about the typical conventions of music videos. His theory is apparent in old and recent music videos which means his theory was correct. Music videos also use either performance or narrative, in more recent music videos both styles are used to entice the target audience to watch it.
The first music video created 'Video Killed The Radio Star' by The Buggles shows both narrative and performance, although this style is now around 30 years old it is still used in many recent music videos today. Some videos, more towards the Rock genre now use solely performance style videos as this shows the technique used to make the music as well as it being live as it evokes a more exciting atmosphere to the song. Other genres such as RnB tend to use more narrative than performance, as they are generally about love so the videos show parts of a love story or relationship between two people.
One of the most used Conventions of music videos is seen by the music video called 'Video Killed The Radio Star', this means the video either corresponds or contradicts the lyrics of the video. In this image below it shows TV's pushing radios over which corresponds to the chorus to the song as the TV's are essentially 'killing' the radios. This may show the music video was made to become a more popular way of listening to music than on the radio.
The convention of having many close ups is shown in this video through-out, this is due to the record company wanting to promote the artists as much as possible. This theory from Andrew Goodwin proves correct as so many music videos in recent times follow this trend started in the video to 'Video Killed The Radio Star'.
The final convention of music videos created by Goodwin is that there is a sense of voyeurism, this is evident within this music video as the actual music video shows the artist on a TV. This notion of looking is used through-out the music industry as it enables the audience to see the message behind the video, it also makes the video more exclusive as it shows how people are watching the artist. This may help the promotion of the artist.
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