Audience Brands

I visited the website UK Tribes to research what kind of brands the Alternative Rock audience like to use and wear. The website portrays an image of originality within the Alt Rock genre group, with it saying "While open-minded about music and fashion they are wary of the Mainstream tribes and determined to be different – together". The image on the left hand side shows a number of brands such as Quicksilver and Topman which are commonly seen in the Alt Rock scene. The brand Vans is also seen in this genre as the retro style of Vans shoes is popular in modern fashion. Other styles in the Alt Rock genre can range from board-shorts to skinny jeans, and plain t-shirts to check flannel shirts. This may help us dress our artist as the typical style of Alt Rock varies, this therefore allows us some freedom but at the same time means we do need to follow certain stereotypes such as medium to long hair, and an acoustic guitar.

The website also shows media brands the Alt Rock genre fans enjoy using in their leisure. The likes of XFM and NME are well known to play the type of music we are aiming to make the video for. The social networking site Facebook is universally used by many different types of social group, therefore this is not a surprise as the website is used by so many people to communicate with friends. The TV channel four shows many programmes such as: The Inbetweeners, Fresh Meat, 8 Out of 10 Cats, One Tree Hill and finally Misfits. I believe these TV shows relate to the Alt Rock genre as they often play songs in the shows that are in this genre. The people within the shows also relate to the target audience as they are teenagers and young adults, the shows may relate to this audience as they show teenage characters and often re-enact typical teenage situations.

The image above shows the amount of different media consumption within the Alternative/Young Alt group. The usage of internet is heavy which may be due to the teenage section downloading most of their music and visiting their favourite band's website or social network page. Other high media consumption is via television, magazines and radio. The high use of television can be due to music channels such as Kerrang, MTV Rocks or Q, these music channels often play rock music which will appeal to the Alternative Rock tribe thus causing the high consumption in TV. Magazines also have high consumption which can be down to Alt Rock people often reading magazines such as Kerrang or NME, the magazines often show tour dates which will prove popular with the Alt Rock tribe as they enjoy watching live music.

The low consumption levels of newspapers and cinema may be down to newspapers often focusing on mainstream artists such as Tinie Tempah, Lady Gaga, Rihanna and Example in their music or show-biz sections. The newspapers do this as they will attract a wider audience if they show mainstream artists as Alternative Rock is more of a niche market audience wise, so Alt Rock people tend to not read newspapers as much as magazines as they do not show their favourite artists. Cinema may also have low consumption as many Alt Rock listeners are teenagers or young adults who use the internet heavily, this may mean that they watch most films online rather than going to the cinema.