Final Stages Of Editing

Once the video was near completion we decided to add a MTV Rocks logo to make the video seem more genuine. We opted to use this logo as we felt it suits the song, as the song is part of the Alt Rock genre. We also had to choose a design with a transparent background as this is what the channel uses, Matt found an image from Wikipedia for our logo (here). The image was then opened in Final Cut and it was then seen in the browser box, it was then dragged onto the timeline. Once the image was in Final Cut Matt then made the image smaller so it was placed in the top left corner of the screen, we chose this as other videos also have the logo on the top left, this gives our video a more professional look as it follows others. However changing the size of the image also changed the size of the footage, to fix this Matt had to key frame the image. This meant the image could be selected, re-sized and moved to fit the screen without affecting the footage.

Screen Grab From MTV

 

We also wanted to add a small rectangle which indicated to the audience which song was being played and by whom. Matt began by going onto the MTV Rocks section of the website, and screen grabbing a rectangle area of the green used. As a group we thought green was appropriate as the colour is seen on all of MTV Rocks logos. The image was then opened on Final Cut and dragged onto the timeline. The rectange was then key framed and re-sized so that it would appear over the footage in the bottom left of the screen when the video played.

Adding Text

Finished Song Caption

We then had to add some text to go above the green rectangle which showed the artist name and song title. To do this the user has to select effects, there was then a folder called video generators which had the text option within. Once this screen was up we simply added the text Noel Gallagher - What A Life using a simple font called Lucida Grande. Once the text was created it was re-sized to fit the rectangle and then placed over it on the tracks. Matt then decided to add a fade to the song caption, this was so that it appeared and disappeared subtley, and did not just pop up on the screen. To do this the images were selected, then a fade was added to the highlighted images; these being the rectangle and text.

Further Editing

Fades

During our video we wanted to add a number of fades so a noticeable time difference is evident. This is so that when our location changes during different shots the audience can see how the artist is traveling the city. We added a fade by selecting the clip, then 'effects', 'video transitions', 'dissolve' and finally 'fade in fade out dissolve' as shown in the image to the right. We also wanted to have fades at the beginning and end of video as the music slowly builds up and decreases at the end, this we believe fit into the video effectively, as the audio and visual both gradually build up at the start and fade out towards the end of the video. 

Speed

During our video we have a small amount of shots that will be faster and slower than normal time. We wanted to have these shots under-cranked so that it will show time passing by, as our artist is traveling across London through-out the day. We began by selecting the desired clip, then chose "modify" on the top tool bar, and then the option "speed...", this enables the user to either speed up (under-crank) or slow down (over-crank) the piece of footage chosen. In order to speed up we had to change the percentage speed of the clip, the usual time makes it 100%, and to speed up the  footage we changed the percentage to more than 100%. To finish the video we also over-cranked a shot of Glenn walking out of the tunnel, as the audio also slows down as does the visual of Glenn leaving his performance location; which is the tunnel.

During the editing stages of the video the group found that when a certain piece of footage is dragged into the timeline any footage on it already will move and cause the video to be out of sync with the lyrics. This problem was solved by locking the footage, this essentially holds the selected track in place so that when another piece of footage is added it does not move the whole track. Locking the track however, means that when the track is locked the user cannot edit it, unless it is then unlocked. To lock a track the user has to select the padlock symbol which is on the left hand side, or start of the track. 

We also had footage on numerous tracks, this meant we could have more than one image or piece of footage showing at a time. This came in usefel when we wanted to use transitions such as dissolves and when we would eventually add a song title and artist label to the video. If we had the footage on one single track we wouldn't be able use any text over the footage, as it would play one shot after the other; this would therefore effect the continuity of the song as it would be very basic and bland if it was just one shot at a time. 

Changing The CD

Whilst looking at the panels which create the digipak we decided a plain black background behind the CD looked rather bland. So we opted to put a background of the tunnel's wall behind the CD, this was done to continue the image of the other inside panel which is the wall of the tunnel and guitar Glenn used. Therefore the panel aids in connoting a house style as the digipak shows a range of locations used as well the character which therefore promotes the band.

Finished Digipak

Top Left: Back Panel

Top Right: Front Cover

Bottom Left: Inside Panel

Bottom Right: CD With Disc Tray

Our digipak Compared To Others

Once the front cover for the digipak was complete I decided to place it next to a few other digipaks to see how it compares. 

The digipak seen in the middle of them is our own, and we feel it has a professional yet unique style compared to the others shown. The colours stand out clearly from the rest of the other digipaks,  this we feel will make the digipak stand out whilst on a shop shelf, thus attracting more people to buy it from the band.  

I then proceeded to print out the inside panel and CD design so that the group could see what it would look like in real life.

Layout of Digipak

This is the finalised digipak for Noel Gallagher's High Flying Birds music album. We feel as a whole the digipak has a house style, as the same colour theme and fonts should make it a simple task for the audience to recognize how they fit together. The top images are the back panel (left) and front cover (right). We then have the disc and an inside panel on the bottom two panels.

The three photos for the front, back and inside panels are all featured in the video at some point. The group and I chose to include these locations so that the digipak can be linked to the music video and therefore promote the band.

3D Layout of Digipak

The above design was created by opening a plain digipak template to Photoshop, then adding our own digipak designs. To make the 3D effect work efficiently however, the designs for the front cover, CD and disc panel had to be 'distorted' so that the design would fit the template. This gives an insight to how the digipak would look when opened by a possible buyer. 

Final Cover

During the construction stages of the digipak advertisement Jay said how he thought the font used for the band title was rather bland. The group discussed and agreed to change the font as a more rugged text will make the whole cover more exciting, even though it is a different style to what the band use. Jay searched the website dafont.com to find a new and improved style, and found this font which is called 'bitume'. Overall the group and I believe the cover is much more effective as the rough style of the text fits more to the Alt Rock genre which Noel Gallagher is part of. This is because Alt Rock is known for its unique characters and styles, therefore the rough styled font we feel is more suitable.